An audience can consist of a single person or a group of people. Whenever we write, we are writing to someone, an audience. In general, however, the three most prominent factors are the audience, the purpose, and the writer.Īudience. Many factors shape the rhetorical situation, including timing, current events, and cultural significance. Considering the rhetorical situation can also give us insight into why the writer chose certain strategies and help us analyze how effective those strategies were. The rhetorical situation informs, affects, and guides the writing strategies we choose to use. The rhetorical situation is the set of circumstances, or context, that surrounds a piece of writing. Each of these fundamental rhetorical concepts should guide and inform any rhetorical analysis, in addition to shaping your own writing. To get started answering such questions, you should thoughtfully consider both the rhetorical situation and the three rhetorical appeals, which are described below. We ask ourselves questions such as, “What strategies is the writer using to influence the reader?” “Why is the writer using those strategies?” “How are those strategies affecting the reader?” When we do a rhetorical analysis, we analyze how the writer communicates an argument (instead of what the writer argues). Rhetoric is the study of how writers use language to influence an audience.
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